PHASE 4: DEPLOY
Once the site is fully approved, a launch date should be scheduled and the website prepared for launch. The website launch is when the new website is made visible to the public.
Assign user roles and train on the content management system (CMS).
Provide documentation and training for key staff to equip them with an understanding of the CMS and site-specific customizations.
Push the new website live.
Migrate the website to the permanent server.
On launch day, all team members should monitor the site to ensure that there are no issues.
Implement 301 redirects for new URLs.
Celebrate your good work!
Moving forward, the website should be updated following a monthly maintenance schedule — at a minimum.