PHASE 3: BUILD
When the content is ready, the web developer will transfer existing content and upload any new content to the website.
Add content.
This includes text, visuals, and files. The web developer should work hand-in-hand with the designer to ensure that the text and graphics appear correctly on every page.
Add links and functionality within the content.
Once all of the features and templates have been developed and the content has been loaded, review and collaborate with stakeholders to optimize existing content across key content sections. In other words, ensure that every webpage links to at least one other webpage within your website.
Proofread and edit.
An editor should always review the website content before changes are made live to the public. Additionally, make sure that your website content follows the Institute's editorial style so that the voice is consistent across the Institute.
Resource: Georgia Tech Editorial Style Guide
Create a 301 redirect strategy.
If any URLs are changing on the new site, you’ll need to create a 301 redirect strategy to eliminate the possibility of broken links from other websites that link to the page or from browser bookmarks.
Resource: How to Create a 301 Redirect Map
TIP:
Once you’ve developed a full 301 redirect map, give it to the developers to implement.
Next Step
Next is the testing, where all participants make sure that the website works the way it should before it goes live. This is the first stage of the deploy phase.