Website Planning and Content Strategy

Building and maintaining an effective website requires a significant investment of time and resources.

Websites that are built without planning or evaluation of user needs can become confusing, cluttered, and outdated – a source of frustration for both website owners and visitors.

Before you begin building your website, take a step back to answer some fundamental questions, and develop a strategy to guide the process. To help you answer these questions and develop a strategic approach, we encourage you to use this website discovery brief.

The brief includes a series of prompts to help you think through the website planning process. Completing the Web discovery brief will result in a strategic framework you can use as a guide while working on your website.

Planning and Content Strategy Sub-Topics